Audi Mind Race FC Barcelona Event
Audi takes part in the Le Mans 24 hour endurance race featuring its R18 diesel hybrid race car. The company is also the premium partner of the FC Barcelona and regularly equips the squad with new cars. Antiloop carried out this project in collaboration with SCACS.
To underline it’s technological image and impress current and future customers, Audi Spain wanted to put in place an installation for an event organized together with the FC Barcelona. The company was seeking something totally new for the concept “Drive mindfully” - in which technology and interactivity play a main role.
Imagine gathering some of Europe’s most talented athletes and letting them compete in a whole new way. Their career in professional sports demands exceptional mental conditioning and stamina to support their physical fitness. This challenge would test this mental strength from a never-seen perspective as the players’ attention levels would power slot cars. With this competition, Audi would not only draw the attention of car enthusiasts but also football fans and technology aficionados.
The cars on the track were Audi R18 replicas exclusively built for the Audi Mind Race. The slot-cars have a 1:18 size ratio and they can reach 50 km/h speed in a 20 meter straight.
The projection on the board’s surface was handled by two high-performance projectors. The event had five different stages: stand-by, presentation, race, last lap, race end. Each phase had its own animations varying in visual intensity.
Short individual animations were created for each player and were projected in front of the cars during the presentation phase.
We experimented with different visual solutions in order to project real-time graphics around the cars. In order to easily distinguish between the tracks, we drew trails of different shapes and colors behind the cars which also improved the visual effect.
We built the installation at the presentation hall of Camp Nou, the famous football stadium of the Barcelona Football Club.