We interpreted human movement as a musical score and let the users interact through dance
Human Beats is an interactive installation which allowed the user to listen to the inner noise of their body, whilst their movements were uniquely visualised in real time.
We collaborated with J Walter Thompson México for Nestlé Crunch México.
The concept was to developed so users could experience how their body, and its movements look and sound.
We explored multiple solutions whilst trying to achieve the best visualisation that would represent music within the human body.
The solution used audio-reactive particles and 3D meshes to create the avatar of the user.
Interacting with music is an unusual concept, the lack of visual content makes it difficult for humans to understand. We had to find a common movement pattern that fitted with multiple styles dance.
The installation is controlled by two brand communicators with iPads, giving the users, the necessary instructions.
In order to reach the target audience we used two dedicated trucks whilist on tour in Mexico.
Each side of the truck were covered with LEDs giving us a 16 meters display wall.
The trucks had 2 possibilities to setup the displays:
We worked with Camilo Lara (Instituto Mexicano del Sonido) as he was the main artist of the campaign.
He provided the base of the music: samples, sound bank, melodies, rhythms, etc...
We mixed the predefined samples with different effects and real-time sound generation in order
to achieve infinite possibilities in terms of variety.