The first hologram protest in history.
We hope it will be the last one.
HOLOGRAMS FOR FREEDOM
17,857 people protested in front of the Spanish Parliament in the only way the Gag Law allowed them to. By turning them into holograms.
It was the first hologram protest in history.
In collaboration with DDB we developed and designed the campaign website, which was created with the user in mind. Once the users landed on the website they had the opportunity to leave a written message, record their voice or become a hologram. These content captured through the website was the one used as part of the Holograms for freedom protest in Madrid.
MOST AWARDED CAMPAIGN IN SPAIN’S HISTORY
Visitors through the website could create content to be used as part of the holograms for freedom protest, these content was created through one of the three following ways: