Audi

Mind Race

“FC Barcelona players controlled cars with the power of their minds.

THE CHALLENGE

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Audi took part in the Le Mans 24 hour endurance race featuring its R18 diesel hybrid race car. The company is also the premium partner of the FC Barcelona and regularly equips the squad with new cars.

Antiloop carried out this project in collaboration with SCACS.

To underline it’s technological image and impress current and future customers, Audi Spain wanted to put in place an installation for an event organized together with the FC Barcelona. The company was seeking innovation and expertise for the concept “Drive Mindfully” – in which technology and interactivity played the main role.

The Idea

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Imagine gathering some of Europe’s most talented athletes and letting them compete in a whole new way. Their professional sports career demands exceptional mental conditioning and stamina to support their physical fitness. This challenge tested this mental strength from a never-seen perspective as the players’ attention levels would power slot cars. With this competition, Audi not only drew attention from car enthusiasts but also from football fans and tech savvys.

TECHNOLOGY

DESIGN

THE CAR – R18 E-TRON

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The cars on the track were Audi R18 replicas exclusively built for the Audi Mind Race. The slot-cars had a 1:18 size ratio and they reached 50 km/h speed in a 20 meter straight.

PROJECTION MAPPING

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CIRCUIT

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The projection on the board’s surface was handled by two high-performance projectors. The event had five different stages: stand-by, presentation, race, last lap, race end. Each phase had its own animations varying in visual intensity.

PLAYER PRESENTATION

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Short individual animations were created for each player and were projected in front of the cars during the presentation phase.

GENERATIVE ART

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We experimented with different visual solutions in order to project real-time graphics around the cars. In order to easily distinguish between the tracks, we drew trails of different shapes and colors behind the cars which also improved the visual effect.

THE CONSTRUCTION

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We built the installation at the presentation hall of Camp Nou, the famous stadium of the Barcelona Football Club.

Credits

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AGENCY

SCACS

MOTION GRAPHICS

bungalow

Coding

hand-coded

engeenering

dronelab

The e-tron room

Audi

Holograms for freedom

NGO

Toyota VR

Toyota

BARCELONA

Josep Pla 98-100, Warehouse 1
08019 Barcelona
Spain

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MEXICO CITY

Providencia #966, Colonia del Valle.
Delegación Benito Juárez, Mexico City

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