Cinépolis

“A machine that transformed your movie passion
into popcorn.

THE Challenge

_

In collaboration with Flock / Isobar we designed and developed Pop Maker for Cinépolis Mexico, an interactive machine with more than 500 questions for true movie fans. The more questions you answered, the more popcorn you got.

After launching the machine in a special brand event, the Pop Maker went on tour to the main movie theatres of the city.

In 2017 the Pop Maker travelled through the top 10 cities in Mexico.

Development of the machine

_

In the first phase we prepared two totally different approaches and luckily our client picked the one we liked the most – we designed a complex structure which allowed players to follow how the popcorn dropped into their boxes. The biggest challenge of the research phase was to find out how to design a gate which could be opened and closed quick enough to let the exact portion of popcorn drop.

The installation

_

Our application controlled an Arduino board and several servo motors to open the floodgate of the Pop Maker with each correct answer. We added 10 meters of RGB LED light stripes in order to make it more fun to play and also added some western movie sound effects to cheer up the users.

The Making Of

_

Credits

AGENCY

FLOCK MEXICO 

CONSTRUCTION

dronelab

engineering

Bas van Diejen

MOTION GRAPHICS

Mauricio Pellegrinetti

The e-tron room

Audi

Holograms for freedom

NGO

Toyota VR

Toyota

BARCELONA

Josep Pla 98-100, Warehouse 1
08019 Barcelona
Spain

View on map

MEXICO CITY

Providencia #966, Colonia del Valle.
Delegación Benito Juárez, Mexico City

View on map