Toyota

Reliability VR

“Reliability. You value it when you dont have it.

THE CHALLENGE

_

Toyota wanted to reinforce the reliability of their cars. So they invited unexpecting drivers to take part in a unique experience.

We used 3D modelling and animation to create the scenes. The skeletal movement of each character was recorded in real time with motion tracking technology and then overlaid instantly onto 3D models within the virtual situations. This workflow allowed ultimate flexibility and removed the need for vast amounts of animation work.

We collaborated with Agosto for Saatchi & Saatchi.

Virtual Situations

Stages

_

Four situations were developed and modelled by our in-house team, to ensure maximum immersion. Soundscapes were designed to mimic and emphasise the unexpected circumstances that the drivers found themselves thrust into.

CHARACTER DESIGN AND ANIMATION

GANGSTERS

_

Each character in the gang scene was designed by our team. Usually, these 3D characters would have been rigged and animated as it was required with the bear and other animals used in the scenarios. Instead, we had actors wearing motion trackers playing out the scenes, then we recorded their movements and applied them to the 3D characters’ to obtain a more realistic result.

FREEDOM OF MOVEMENT

_

Normally within a virtual reality environment, the user does not have limbs, making the whole experience disjointed. By using a motion tracking kit on the hands and body, we added an extra dimension to the experience, which allowed the users to play with the environment and move freely within the situation, increasing impact on them.

INTERACTING

_

The drivers could interact with the car: steer the wheel, open the door, press the horn and start the engine.

Mobility

_

Drivers could exit the car and move within the virtual environment freely.

THE MAKING-OF

The e-tron room

Audi

Holograms for freedom

NGO

Human Beats

Crunch

BARCELONA

Josep Pla 98-100, Warehouse 1
08019 Barcelona
Spain

View on map

MEXICO CITY

Providencia #966, Colonia del Valle.
Delegación Benito Juárez, Mexico City

View on map